The Scenario
The current app was a stop-gap native-hybrid experience that slow in performance and lacked and intuitive interface.
The Solution
Our user experience experts started with a workshop to understand the business goals and define criteria for success. Next, we conducted a competitive review to assess the gaps between user experience and dealer expectations. After collaborating with the web design team to create rapid prototyping techniques and a design, the result was a modern native mobile app that deftly met the end-user needs.
The Results
- A simplified browse, search and filter experience helps minimize shop time
- Increased dealer satisfaction and brand trust fosters happy dealers
- This central hub boasts a product scanner, mobile wallet, store directions, in-store shopping experience and self-checkout
