Experience Advisory

Drive transformation by fusing art and science

Services /Digital Experience /Experience Advisory

Our Advisory Services Help Create Positive, Designed Experiences

Is your company ready to make your customers and employees its top priority? A human-centric business approach requires the reimagination of your existing digital experience (DX) strategy, which encompasses your connection to and interaction with your customers, partners and employees. Our Experience Advisory team will help you get there.

Fusing the art of design thinking with the science of agile methodologies, you can create, implement and transform a purpose-built DX strategy. First, we listen to you, your customer and employees. Then we respond by implementing relevant data and latest technology to construct platforms and portals to achieve three key objectives: creating real-time, personalized experiences, enabling self-service opportunities and improving customer service.

NTT DATA Services CX Blog

Build a Stronger Team

Work teams have embraced remote collaboration tools, even while many of us have been focused on getting back to business as usual. It’s important to take the workplace lessons we’ve learned from the pandemic and rethink how we collaborate.


Company executive coaching personal assistant in office

Proven Advisory Services

  • Identify friction points by analyzing the customer journey 
  • Define a path to address and eliminate the problem areas 
  • Achieve tangible business value in consulting and implementation 

Our Services

Measurement & Optimization

Develop a KPI framework including journey orchestration, customer friction factor and voice of the customer program design.

Research & Experience Insights

Conduct primary or secondary research including user interviews, contextual inquires or shadowing, surveys, segmentation insights, co-creation sessions and more.

Strategy & Roadmapping

Take part in interactive, in-person workshops that further explore the research and experience insight activities.