GenAI Consulting
A comprehensive approach to GenAI transformation
We help you navigate the strategic, ethical and organizational implications of generative AI to ensure transformative and sustainable business value. Our comprehensive approach covers strategy and governance through execution and change management.
Our experts provide insight-led guidance, integrate ethical principles, identify and prioritize key use cases, and conduct cost–benefit analyses. We also help select the best deployment models and technology vendors and ensure a smooth transition with cultural and technical training.
NTT DATA’s landmark GenAI study
Unlock the power of GenAI. Our landmark research features insights from over 2,300 leaders across 34 countries and 12 industries. It provides unparalleled insights into the current and future state of GenAI, including the latest trends, challenges and opportunities.
Get expert perspectives and benchmark your organization against top performers.
Our approach
With more than 40 years of AI-focused R&D and a leading team of experts in AI, data science and business strategy, NTT DATA can help you harness the full potential of GenAI.
Our services
GenAI Strategy and Governance
Align GenAI initiatives with organizational objectives and establish governance and ethical principles for responsible, compliant AI deployment.
Data Readiness Assessment
Evaluate your data quality, quantity and structure to ensure optimal performance of GenAI solutions.
Strategy Execution
Identify and prioritize GenAI use cases, define business cases and conduct cost–benefit analyses to drive strategic execution and maximize ROI.
Technology Strategy
Optimize your technology stack, design scalable architectures, establish robust data governance, embed key principles and future-proof your AI solutions.
Change Management
Empower your team with training, communication and cultural shifts to foster a positive environment for successful adoption and employee proficiency.
Our impact
80%+
adoption rate of GenAI initiatives
80%
positive feedback
320%
ROI in Copilot adoption programs
Case studies
Generative AI boosts productivity at MASORANGE
We implemented Microsoft Copilot at MASORANGE, significantly enhancing the management of daily tasks for the telco company's employees.
Information discovery acceleration: a moonshot realized
Lessons learned from our work enabling Virgin Media O2 to extract new value from enterprise IT documentation.
An industry leader revolutionizes retail trade spend
A $5 billion annual budget for promotions, signage and sales activities was transformed by a decision-driven analytics solution.
Industry recognition
Our partners
NTT DATA has a robust, two-pronged partnership strategy for generative AI. We leverage our expertise and strong relationships with hyperscalers to quickly build and execute solutions. Additionally, we cultivate deep knowledge and experience with other key platform and tool vendors to bring a broad array of technology capabilities to each solution we build. This combination enables NTT DATA to offer client-specific solutions that deliver business outcomes in rapid timeframes.
Resource library
Explore our latest research, insights, guides and news on the most crucial topics in GenAI.
Navigating the GenAI revolution
Our comprehensive guide demystifies GenAI by outlining its components, explaining its pitfalls and drawing the line between hype and reality.
Ethical considerations of GenAI
Explore our perspective and read practical examples of what could go wrong and guidance on how to avoid the ethical pitfalls of GenAI adoption.
What’s the big deal with GenAI agents?
Explore how GenAI agents have the potential to deliver a higher business value. And better understand why these systems are so efficient and effective.
How to master your GenAI destiny
Abhijit Dubey, CEO of NTT DATA, Inc., provides strategic insights for leaders to seize the moment and integrate GenAI for long-term success.
Master your GenAI destiny
In this AI Talk webinar with Business Reporter, experts at Microsoft and NTT DATA discuss the ways GenAI can meet your organization’s needs.
Do business intelligently
Transform your organization with GenAI. With expert help and a strategic approach, organizations in all industries are redefining business success.
Our experts
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David Pereira
Chief GenAI Officer
Europe and Latin America -
Andrew Wells
Chief Data and AI Officer
North America -
Wendy Collins
Chief AI Officer
North America