Ethical considerations of GenAI

Navigating the ethical landscape of AI innovation.

GenAI is transforming technology and creating new opportunities, but it also brings significant ethical risks – manipulation, deep fakes, copyright violations, black boxes and bias, to name a few.

Using the Ethical Guidelines for Trustworthy AI framework, we look at what organizations need to consider in building safety, fairness, transparency and responsibility into GenAI adoption and development. We also discuss regulations aimed at building trust in AI systems. We also share practical examples of what could go wrong and guidance on how to avoid the ethical pitfalls of GenAI adoption.

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