Optimize engagement with expert CX Strategy
Your customers want a more flexible, convenient way to connect with your brands. Our CX Strategy services help boost engagement across devices, channels and regions, with minimal friction.
We delve deep into market intelligence and CX insights to build a strategy informed by the latest trends and customer expectations. We also leverage customer and user research and discovery to uncover the motivations and behaviors of your customers, providing a solid foundation for impactful strategies.
Our team uses a range of proven methodologies, including usability testing, A/B testing, contextual inquiry, ethnography and other feedback techniques. These approaches allow us to gather meaningful insights that inform strategic decisions and optimize customer interactions. We put your customers at the heart of our recommendations, focus on actionable insights and help you achieve tangible results.
Our impact
20
design studios around the world
15K+
people with deep CX design expertise
2K+
global clients across a range of industries
7B
customer engagements enabled annually
Case studies
Discover how companies in various industries achieved their goals by partnering with NTT DATA.
Awards and recognition
We’ve been recognized for our innovative use of technologies and solutions that help customers drive innovation.
ADI Compasso d’Orco Award | 2024
NTT DATA and ACEA win the prestigious Compasso d'Oro award for the design of a sustainable water management system.
The Forum for Public Administration in Italy | 2024
NTT DATA was recognized for the UNICA National School Program experience design at the PA FORUM 2024.
Cannes Lions | 2024
NTT DATA sponsored the 2024 Young Lions Competitions
Our partners
NTT DATA has strategic partnerships with leading vendors and can provide the appropriate solution for your requirements.