Optimize engagement with expert CX Strategy

Your customers want a more flexible, convenient way to connect with your brands. Our CX Strategy services help boost engagement across devices, channels and regions, with minimal friction.

We delve deep into market intelligence and CX insights to build a strategy informed by the latest trends and customer expectations. We also leverage customer and user research and discovery to uncover the motivations and behaviors of your customers, providing a solid foundation for impactful strategies.

Our team uses a range of proven methodologies, including usability testing, A/B testing, contextual inquiry, ethnography and other feedback techniques. These approaches allow us to gather meaningful insights that inform strategic decisions and optimize customer interactions. We put your customers at the heart of our recommendations, focus on actionable insights and help you achieve tangible results.

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Our impact

20

design studios around the world

15K+

people with deep CX design expertise

2K+

global clients across a range of industries

7B

customer engagements enabled annually

Case studies

Discover how companies in various industries achieved their goals by partnering with NTT DATA.

Awards and recognition

We’ve been recognized for our innovative use of technologies and solutions that help customers drive innovation.

Our partners

NTT DATA has strategic partnerships with leading vendors and can provide the appropriate solution for your requirements.

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