Retail and consumer packaged goods
The next wave of retail and CPG: Smarter, faster and more connected
Transform your operations to create unforgettable products and experiences for your customers. We help you streamline operations and unlock new avenues for growth with our industry-leading innovation and technologies.
To stay ahead of the competition, you need products and experiences that resonate with today’s connected consumers. We’re at the forefront of retail and CPG transformation, equipping the world’s leading producers and retailers with cutting-edge solutions driven by AI, cloud and data analytics to reimagine how they streamline their operations and engage their customers.
Why NTT DATA
24+
years of retail experience in retail
200+
global retail clients
33%
of global top 15 retailers
300+
retail-specific SMEs and consultants
Our services
Discover how we can transform your retail operations.
Consulting Services
Optimize operations, enhance customer experiences and stay ahead of market trends with our consulting services. From digital transformation to AI-driven insights, we empower you to adapt, scale and compete.
Change Management
Navigate organizational transformations with customized strategies for smooth transitions and employee adoption.
Customer Experience
Transform the customer experience with seamless, personalized interactions on all channels, and enhance customer satisfaction and loyalty through data-driven insights and innovative solutions.
Financial Management and Compliance
Simplify financial operations with predictive analytics, real-time reporting and compliance-focused solutions to drive profitability.
Innovative Strategies
Stay ahead of industry trends with cutting-edge technologies and structured innovation programs tailored to your business needs.
Marketing and Sales
Elevate customer engagement and drive revenue with targeted marketing strategies, personalized insights and data-driven sales optimization.
Product Development and Merchandising
Accelerate innovation through agile methodologies and continuous delivery for robust, scalable and user-centric digital products.
Production and Quality Control
Enhance operational efficiency and product excellence through advanced process optimization and predictive maintenance.
Retail Execution and Perfect Store
Improve in-store experiences with AI-powered image recognition, advanced analytics and expert consulting services. We can help you maximize product availability and sales performance by optimizing shelf compliance and planogram execution.
Store Operations
Create seamless shopping experiences and improve in-store efficiency with smart layouts, technology integration, data-driven insights, and ecommerce and m-commerce solutions.
Agile Supply Chain
Build a resilient, agile supply chain powered by agentic AI and predictive analytics. Make real-time decisions that elevate customer performance and accelerate progress toward sustainability goals.
Supply Chain and Logistics
Optimize inventory, transportation and logistics operations with scalable, integrated solutions for cost efficiency and agility.
Supplier and Sourcing Management
Optimize procurement processes with strategic cost management, operational efficiency and proactive supplier collaborate, using data-driven and AI-enabled solutions.
Sustainability
Drive environmental responsibility with sustainable solutions that reduce carbon footprints, optimize resource usage and promote sustainable growth.
Training and Learning
Empower teams with scalable training solutions and continuous learning programs designed to boost productivity and engagement.
Case studies
Explore how organizations in retail and CPG achieved their goals by partnering with NTT DATA.
Resource library
Explore our latest research, insights and news on the most crucial topics in retail and CPG.