NTT DATA Appoints Tammy Soares President of Launch by NTT DATA

PLANO, Texas – November 13, 2023 – NTT DATA, a digital business and IT services leader, announced today that Tammy Soares has joined the company as President of Launch by NTT DATA to help the company deliver bold digital experiences. She succeeds Mark Orttung and will focus on accelerating the growth of the Launch team’s digital product business. Soares brings over 25 years of experience to her new role and a career journey fueled by her fascination with technology's innate ability to make the impossible possible.

“Tammy’s combination of startup, professional services and corporate experience is an extraordinary match for Launch by NTT DATA,” said Aaron Millstone, President of Digital Transformation Services, NTT DATA Services. “Her design-led approach puts humans at the heart of innovation and she’s laser-focused on helping clients develop products that resonate with their customers, creating significant business growth and tangible results. Tammy has the vision, experience and talent to lead the team to achieve our aspirations for this business and our clients.”

Soares joins NTT DATA from Soul Machines, a customer experience startup that is pioneering autonomously animated Digital People, where she served as the Chief Revenue Officer. Prior to that, Soares held pivotal positions at Accenture, where she first served as the President of Accenture Song West, a division dedicated to creating extraordinary experiences. Next, she assumed the role of Head of Innovation within Accenture's West market unit, where she led programs designed to ignite transformative thinking. As President and CEO of Rosetta Marketing, a Publicis agency, Soares led a successful turnaround by integrating and revitalizing the team and creating a sharp focus on customer engagement.

Beyond her career milestones, Soares is recognized in the industry as an inspiring leader dedicated to building talent and quality products alike. In 2016, she was honored among Ad Age's Women to Watch, which recognizes women who have left an indelible mark on the worlds of media, marketing and advertising. Her creative prowess was further acknowledged with a Silver Cannes Lion award for her work with Samsung, in addition to multiple W³ Awards. Soares’ active participation in the 3% Conference underscores her commitment to celebrating and championing female creative talent and leadership.

Launch by NTT DATA was created to combine acquisitions and legacy capabilities in order to bring greater business value to clients through exceptional product design. It is the result of NTT DATA’s strategy to expand design and engineering capabilities, providing a comprehensive suite of digital experience solutions for clients.

Learn more about how Launch by NTT DATA is helping clients innovate faster here.


NTT DATA is a $30 billion trusted global innovator of IT and business services. We help clients transform through business and technology consulting, industry and digital solutions, applications development and management, managed edge-to-cloud infrastructure services, BPO, systems integration and global data centers. We are committed to our clients’ long-term success and combine global reach with local client service in over 80 countries. Visit or LinkedIn to learn more.  

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