NTT DATA Announces Winners of Inaugural Launch Awards

Awards celebrate product innovation and ingenuity at Nexus 2023 Summit

PLANO, Texas– May 23, 2023 — NTT DATA, a global digital business and IT services leader, announced the winners of its inaugural Launch Awards, which celebrate the development of excellent digital experiences. The awards reflect Launch by NTT DATA's mission of strategizing, shipping, and scaling great software that is aligned with meaningful business outcomes.

“The Launch Awards are a celebration of clients who think big and act on it,” said Mark Orttung, President, Launch by NTT DATA. “While the awards showcase trailblazers, we hope they inspire other organizations on the cusp of making their big leap and we want them to know, we can do this together.”

The winners of the Launch Awards 2023 are:

1. Business Platform of the Year: Parallon
Honoring both strategy and execution at scale, the Business Platform of the Year recognizes the best executed, multi-phased, or scaled program.
Parallon created the Registry Operation Standard Interface (ROSI), a platform that serves as a streamlined data model for healthcare providers to register their clinical data activities.

2. AI/ML Award: Levi Strauss & Co.
This award celebrates the most novel and impactful use of applying artificial intelligence/machine learning (AI/ML) in a digital solution or experience.
Levi Strauss & Co. developed the patent-pending Business Optimization Of Shipping and Transport (BOOST) engine, which chooses the best fulfillment option for both the consumer and the company’s financial goals.

3. Experience of the Year: Carnival Corporation
This award recognizes the most desirable user experience designed and developed through proof of concept or beyond.
Carnival Corporation set out to make its best-in-class casino gaming experience even better by transforming the slot machines’ user interface. Once fully deployed, 12 million guests on over 90 cruise ships will have a simpler, more accessible experience as they cruise the open waters.

4. NTT DATA Synergy Award: Trinity Industries
This award celebrates teamwork, combined skill, and scale at their finest — specifically, the most cohesive collaboration between the NTT DATA team and the client.
Together, the team created the TrinityRail Marketplace, completely transforming the way TrinityRail sells and leases railcars. What was once an entirely offline experience is now a customer-centric online marketplace for the railcar industry.

5. Innovator’s Choice Award: Terra Kaffe
The Innovator’s Choice Award recognizes the most fun and unique piece of technology that transcended digital limits.
Brooklyn-based coffee machine developer Terra Kaffe already brings precision, customization, and quality to every cup of coffee, and now the next-generation mobile app and TK-02 machine adds intelligent connectivity. TK-02 brews a full range of café favorites like espresso, drip coffee, flat whites, cappuccinos, and much more.

Companies such as Carnival Corporation, Levi Strauss & Co., and Terra Kaffe were praised for the boldness of their product innovation during the NTT DATA Nexus 2023 Summit in Napa, California on April 27, 2023. The winners were selected from hundreds of projects implemented by the Launch by NTT DATA team. Launch by NTT DATA integrates recent acquisitions Nexient, Postlight, Umvel and Vectorform with core NTT DATA capabilities and global reach.


NTT DATA is a $30 billion trusted global innovator of IT and business services. We help clients transform through business and technology consulting, industry and digital solutions, applications development and management, managed edge-to-cloud infrastructure services, BPO, systems integration and global data centers. We are committed to our clients’ long-term success and combine global reach with local client service in over 80 countries. Visit or LinkedIn to learn more.  

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