Unlocking Business Value: The Transformative Power of Generative AI

"It is crucial to develop a comprehensive perspective that encompasses technological, human, cultural, and business factors to expand the opportunities for success in implementing this technology."

It's no surprise that AI is on CEOs' agendas and a top priority for many organizations. The "Artificial Intelligence in Latin America 2023" report, developed by NTT DATA in collaboration with MIT Technology Review, states: "GenAI has emerged over the past year as a disruptive reality destined to transform the global business landscape."

Despite the high levels of enthusiasm and initial expectations, which are nearly unprecedented in the history of technological advancements, it's important to recognize that sometimes ideas and projects reach the proof of concept (PoC) stage and, for various reasons, may face challenges in their production implementation. However, these obstacles present opportunities for learning and improvement, which can lead to more robust and more effective solutions in the future.

What are the key paths to success in a GenAI project?

Business Vision

The first point that an organization embracing GenAI projects must understand is that, as it happens with all new technologies, no matter how amazing, attractive, or innovative it is, what truly matters is its capacity to generate real and measurable business value.

The second point, equally important, is that it's not just about the mere implementation of a technological tool. To fully harness its potential and reap all the benefits it promises, organizations must move forward with a holistic approach—an integrated perspective that also incorporates human, cultural, and business aspects.

This includes analyzing the data quality used in the model to ensure that the responses are aligned with the company's needs and to avoid potential distortions. It is also important to consider data security and governance to prevent AI from misusing confidential or sensitive information. And, of course, the adoption strategy, ensuring that users understand the tool and can maximize its benefits, especially with solutions like these, which transform daily work practices.

Operational and Cultural Changes

On the other hand, companies have been conditioned for decades to use software components that return the same response to any given input. Generative AI introduces a creative approach that requires rethinking traditional concepts of operations and metrics. It is crucial to assess whether the client's platform is ready to embrace this technology. Once all this is understood and after thoroughly grasping the impact of GenAI, it's time to identify potential use cases, ensure they are perfectly aligned with business objectives, and prioritize those that deliver the highest possible value. It's advisable to conduct tests in controlled environments and move projects to production only when proper functioning and responsible use are guaranteed.

GenAI is one of the most disruptive technologies humanity has faced so far. With the right support and taking the correct measures, organizations can capitalize on "superpowers" to accelerate their journey into the future.