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Exponential value with vertical GenAI

Enhance your business operations and drive innovation with specialized, industry-specific GenAI solutions that address advanced operational needs. By tailoring architectures and AI models and leveraging unique data assets, we build solutions that deliver exponential value.

NTT DATA’s full-stack GenAI industry services include architecture design, technology and vendor selection and model training, deployment and management. Our solutions integrate with business applications in all industries, including healthcare, insurance, financial services and manufacturing.

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Our approach

We partner with clients to create GenAI solutions tailored to your industry’s unique challenges and opportunities. These industry-specific solutions offer a significant opportunity to get ahead by solving complex problems that generic models can't handle. From automating specialized processes to redefining customer engagement, our GenAI industry services empower clients to innovate and lead in their markets.

  • Deep domain expertise

    Our approach begins with understanding your sector’s nuances, business goals and specific use cases.

  • Industry use cases

    Unlike general-purpose AI models, we design industry GenAI models for a narrower set of use cases to improve accuracy, address security and privacy needs and reduce advanced prompt-engineering needs.

  • Vertical GenAI models

    We can build domain-specific GenAI models or fine-tune existing general-purpose foundational models trained on a specialized domain-relevant dataset and optimized to your industry business functions.

  • Technology ecosystem

    We select and integrate the best tools, vendors and frameworks for your platform.

  • Scalable deployment

    Our team ensures smooth deployment with a focus on scalability, security and performance.

Our impact

2X

sales increase in L’Oreal’s digital channels

30%

savings in modernization projects

80%

adoption rate by a telco’s employees

Our tools and platforms

TechHub

NTT DATA’s GenAI TechHub offers integrated, prequalified GenAI prototypes and solutions to minimize complexity, reduce risk and speed up adoption. It standardizes output, accelerates ROI and scales efficiently on Microsoft Azure, AWS and Google Cloud, ensuring improved governance and cost savings.

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tsuzumi

tsuzumi is a lightweight small language model designed to excel in Japanese language processing, with the added capability of handling both Japanese and English. The tool integrates seamlessly into Microsoft Azure services, offering users the ability to quickly tune and develop business applications on Azure AI Studio.

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aXet

An open platform that boosts our teams’ productivity and quality, aXet democratizes and synergizes the use of GenAI in the software development lifecycle and other tasks.

Working with NTT DATA was remarkable. First, because they were committed to the project to the point of understanding exactly what we needed, and second, because they provided us with a solution that evolved into what it is today.

Arturo Pérez Wong, General Manager CPD CERAN, L’Oréal Chile

Case studies

Read how companies in various industries achieved their GenAI goals by partnering with NTT DATA.

Using GenAI to reduce delays across the justice system

CPS is responsible for reviewing more than 450,000 cases every year. We helped with the acceleration of the case review process, while maintaining legal rigor, to transform its core business.

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Unleash the potential of Microsoft Azure OpenAI

Working with Almirall we leveraged Microsoft Azure OpenAI to transform Almirall’s medical research, enhancing efficiency and accuracy in domain-specific data and document processing.

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Enhancing digital ecommerce platforms

We collaborated with L’Oreal to integrate advanced conversational AI for personalized ecommerce experiences, revolutionizing beauty-tech customer engagement.

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Generative AI boosts productivity at MASORANGE

We implemented Microsoft Copilot at MASORANGE, significantly enhancing the management of daily tasks for the telco company's employees.

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Awards and recognition

HFS | 2025

NTT DATA named a Market Leader in the HFS Horizons: Generative EnterpriseTM Services, 2025 report

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ISG | 2024

NTT DATA named a Leader in the ISG Provider LensTM for Global Generative AI Services

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Everest Group | 2024

NTT DATA recognized as a Star Performer in the Everest Group Artificial Intelligence and Generative AI Services PEAK Matrix® Assessment 2024

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Our partners

NTT DATA has a robust, two-pronged partnership strategy for GenAI. We leverage our expertise and strong relationships with hyperscalers to build and execute solutions quickly. Additionally, we cultivate deep knowledge and experience with other key platform and tool vendors to bring a broad array of technology capabilities to each solution we build. This combination enables NTT DATA to offer client-specific solutions that deliver business outcomes in rapid timeframes.

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Resource library

Explore our latest research, insights, guides and news on the most crucial topics in GenAI industry services.

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GenAI will transform your business

Understand how GenAI is poised to transform roles and boost performance across business functions, customer operations and software development,

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Enterprise readiness in manufacturing

Our on-demand master class and reveals the steps you can take to ready your enterprise for GenAI, as well as valuable real-world examples.

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Disrupting business with GenAI

GenAI is reshaping the business narrative. Explore its complexities and opportunities through the lens of real-world scenarios.

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GenAI and the future of government services

AI is here to stay – and it will impact every aspect of government services. Our Noel Hara discusses insights, predictions and concerns for the public sector.

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Unleash cutting-edge marketing

Generative AI can revolutionize customer engagement and personalization strategies. Explore cutting-edge use cases and data-driven approaches.

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NTT DATA powers up legal mining

Legal mining is expensive in dollar value and time effort. Read our blog to learn how AI and LLM is changing the way firms and companies gather data.

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Meet a few of our experts

Meet the driving force behind our GenAI industry services. Our team is committed to navigating the industry’s challenges and delivering innovative solutions.