XD and Digital Products
Great digital products are the catalyst for business growth
Create brilliant, usable digital products that level up customer engagement, improve customer experiences and foster increased loyalty to generate business growth. Our services put people at the core of human-augmented CX.
Our solution-focused design experts craft exceptional and intuitive digital experiences that make every touchpoint between your business and your customers a memorable one. Partner with us to create compelling digital products that resonate with your audience and drive sustained growth.
Experience Design
Enhance your digital interfaces to meet the diverse needs of your audience, and create intuitive, engaging and inclusive interactions through our experience design service. We focus on optimizing functional, visual and textual elements to create user-friendly interfaces, behaviors and navigation systems. Our commitment to inclusivity is reflected in our use of design principles and robust systems that make digital interfaces accessible to all users. We conduct thorough accessibility audits to assess compliance with standards like the Web Content Accessibility Guidelines and provide actionable recommendations for improvements. By tailoring user flows, customer journeys and experience models to align with user expectations and business goals, we enable a seamless engagement from start to finish. Our strategic development of sitemaps, taxonomies and indexing systems enhances navigation and usability, improving user satisfaction and loyalty.
Digital Products
Create market-leading, data-driven products that align with your business objectives and drive significant market growth. Our approach to product design results in products and services that are strategically sound, sustainable and scalable. You’ll benefit from a partnership that goes beyond technical support to a deep collaboration in developing solutions that are tailored to both market needs and the specific goals of your organization. Work with us to improve operational efficiency and customer engagement and gain a competitive edge, ultimately leading to increased profitability and market share.
Immersive Experience
We create immersive experiences that take enterprises in any sector to new dimensions of customer engagement and operational efficiency. Our approach blends cutting-edge virtual reality, augmented reality, and mixed reality with deep industry insights to deliver immersive experiences that captivate and engage.
With our services, you’ll not only meet meeting growing consumer and employee demands for interactive environments — you’ll exceed the expectations of tech-savvy customers.
From immersive marketing strategies that create unforgettable brand experiences to enhanced customer service platforms, improved employee training programs and the facilitation of live virtual events, our solutions are tailored to take your business forward.
Our approach
NTT DATA is your partner in creating new value through data-rich, market-oriented products and services. Through this service, we support the creation and enhancement of both digital and physical products that are both intelligent and interconnected. We bring your visionary ideas to life.
From the initial concept validation to the intricate engineering of systems and processes, we empower your organization to launch innovative products that are sustainable, scalable and strategically aligned with your business objectives. Our comprehensive suite of services is perfect for enterprises aiming to innovate and expand their market presence with cutting-edge, data-driven products.
Our impact
15K+
CX and design professionals
20
studios across the globe
2K
global clients in a range of industries
7B
customer engagements facilitated each year
Case studies
Awards and recognition
We’ve been recognized for our innovative use of technologies and solutions that help our clients drive innovation.
Our partners
Our global strategic partnerships ensure we can deliver solutions to meet your business needs.
Resource library
Explore the latest research and insights on business-critical topics in the digital product market.