Customer expectations are continuously evolving as all companies see an urgent and ongoing need to adopt to new technologies. Organizations must pay attention in order to build customer trust and loyalty, create a differentiated experience, improve productivity and create new and robust go-to-market channels.

Our customer experience advisory services help create novel, high-value measurable business impact by helping you define an enterprise view of the customer across all channels.

See how we help you create seamless omni-channel customer experiences by leveraging data-driven insights and process, product and business model innovations.

As customer expectations and technology changes, organizations face these challenges:

  • Limited self service capability
  • Integration across digital ecosystem
  • Lack of customer segmentation and personalization
  • Understanding of customer buying behavior and cross-sell/up-sell capability

Addressing these pain points requires a strategic approach and a deep understanding of customer needs and preferences.

CX is the CEO agenda

With widespread experience personalization, consumers expect equally robust experiences from manufacturers. Watch our Manufacturing Leadership Council session to learn why connecting customer needs with core manufacturing is critical in delivering market expectations.

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An Engaged Workforce

An engaged workforce stokes innovation

We asked 1,000 business and IT executives on what it takes to drive innovation. Among the respondents, 200 manufacturers offered insights that fuel the NTT DATA Innovation Index for Manufacturers. See what they’re saying about nurturing a competitive and inclusive work environment.