NTT DATA and Microsoft offer the GenAI Studio to foster the adoption of generative AI in the region

The adoption of AI is significantly driving the growth of the Latin American business ecosystem, offering operational benefits and generating positive returns on investment. The integration of this technology in the region's businesses increased from 58% to 71% between 2020 and 2023, according to the "Artificial Intelligence in Latin America 2023" report developed by MIT Technology Review in partnership with NTT DATA. According to research by Microsoft and IDC, 55% of Spanish-speaking South American organizations have embraced AI and are experiencing a substantial return on investment, generating $2.8 for every dollar invested.

Organizations worldwide are no longer questioning whether they should adopt it in their business processes but how and how fast they can do it. However, generative AI is new and evolving rapidly, and not all organizations know how to navigate and capitalize on its benefits. In response to this challenge, NTT DATA, a global digital business and IT services leader, has partnered with Microsoft to offer GenAI Studio. This initiative, which will be present in several Latin American countries, aims to accelerate the adoption of generative artificial intelligence within companies, providing more organizations with the technical and human capabilities needed to leverage the benefits of this technology.

GenAI Studio is a center of excellence that offers a combination of Microsoft and NTT DATA capabilities, integrating business knowledge, technological expertise, and adoption strategies. GenAI Studio is a solution for companies focused on improving internal processes' efficiency to develop innovative products and services that enhance the customer experience. Its scope ranges from workplace transformation and productivity enhancement to empowering human capabilities and redefining the value chain through technology.

GenAI Studio implements a four-phase methodology designed to develop generative AI solutions capable of solving business challenges. The journey begins with a detailed understanding of the client's needs and their vision of the problem. Then, a deep analysis of each aspect of the challenge is performed to assess the feasibility of the solution. The third step involves practical execution. The final phase focuses on optimizing the implemented solution, ensuring scalability at the platform and organizational levels.

In every stage, organizations are supported by an interdisciplinary team of professionals from Microsoft, with the support of NTT DATA. "Our mission with GenAI Studio is to ensure that the adoption of Generative AI is as comprehensive as it is beneficial, transforming not only business processes but also organizational culture," explains Lluis Quiles, Executive Director of GenAI at NTT DATA for Latin America. "Our approach focuses on responsible adoption, positioning human needs at the center of solutions, and addressing ethical challenges by ensuring transparency, privacy, and security," he added.

"We are excited to be part of this pioneering initiative that has the potential to transform how organizations of all sectors and sizes leverage the power of AI to generate value and solve complex problems," said Giovanna Cortez, Director of Partners at Microsoft for Spanish-speaking South America. "We believe that Generative AI is one of the most disruptive and promising technologies of our time and offers us a unique opportunity to achieve competitiveness and productivity. Together with our business partners like NTT DATA, we are committed to supporting its responsible adoption in the region to drive tangible progress and development," she added.

This initiative reaffirms NTT DATA and Microsoft's commitment to technological innovation and providing services that meet market needs and promote a positive and sustainable impact for businesses throughout Latin America. his partnership with Microsoft will enable GenAI Studio to harness the immense potential of AI, driving competitiveness, productivity, and progress for everyone.