NTT DATA Named a Leader in IDC MarketScape for Worldwide Smart Manufacturing Strategy Service Providers

Company recognized for its Innovation, Global Presence and Focus on Hyperautomation

TOKYO – February 16, 2024 – NTT DATA, a global digital business and IT services leader, today announced that it has been named a Leader in the IDC MarketScape: Worldwide Smart Manufacturing Strategy Service Providers 2023-2024 Vendor Assessment (doc #US49759723, December 2023) report. The report assesses 11 vendors’ capabilities to provide strategic services that solve smart manufacturing operational and IT challenges.

As companies adopt new manufacturing technologies, service providers are playing a greater role helping them both identify the right business cases and achieve value across operations, from product development to service delivery. NTT DATA was one of five companies positioned to the Leaders Category.

The IDC MarketScape noted that “Companies looking to solve their most pressing business issues with advanced technologies can find an optimal partner in NTT DATA.”

“Manufacturers are facing unprecedented challenges today trying to integrate new technologies, respond to business pressures and take advantage of emerging market opportunities,” said Kaz Nishihata, Director and Senior Executive Vice President at NTT DATA Group Corporation. “We believe being named a Leader in smart manufacturing strategy services by the IDC MarketScape shows that NTT DATA has the experience, technology, global reach and strategic skills to be the trusted partner they need to deliver the next generation of business outcomes.”

The IDC MarketScape report said, “NTT DATA excels at promoting technology innovation and bringing shopfloor digital infrastructure to the next level.” The report noted NTT DATA’s proven focus on IIoT*, enterprise asset performance, advanced process control, and automated material handling systems. It also highlighted work the company is doing integrating its Manufacturing Execution System (MES) solutions with equipment, specifications management, process management, scheduling, and dispatching.

The IDC MarketScape said, “NTT DATA’s value proposition is based on its global presence, wide ecosystem, fulfillment research and development activities, and its co-innovations with strategic customers and hyperscalers.” The report noted the company’s focus on hyper automation and its creation of edge machine learning accelerators that enable embedded devices to run local machine learning models.

“Today, companies are going through a massive cultural change, with manufacturing operations transforming from key enablers of the fulfilment process to key enablers of business transformation and business reinvention,” said Lorenzo Veronesi, Associate Research Director for IDC Manufacturing Insights. “However, companies are finding themselves with so much available technology that they cannot even identify the right business cases. So, instead of inadequate technology, they now face the problem of inadequate business, IT, and digital strategy definition processes. In this context, the role of service providers is very relevant as they deliver the necessary breadth of portfolio and strategic vision to enable manufacturers to fully embrace smart manufacturing opportunities.”

“We believe NTT DATA's recognition as a Leader reaffirms our commitment to helping organizations navigate the challenges of integrating new technologies and seizing emerging market opportunities,” added Prasoon Saxena, President, Manufacturing, NTT DATA Services. “We are proud to be at the forefront in the industry and a trusted partner to manufacturers who need to deliver the next generation of business outcomes.”

* IIoT : IndustriFas al Internet of Things

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.


NTT DATA is a $30 billion trusted global innovator of IT and business services. We help clients transform through business and technology consulting, industry and digital solutions, applications development and management, managed edge-to-cloud infrastructure services, BPO, systems integration and global data centers. We are committed to our clients’ long-term success and combine global reach with local client service in over 80 countries. Visit or LinkedIn to learn more.  

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