NTT DATA Announced as Finalist for the 2022 ITSMA Marketing Excellence Awards

PLANO, Texas, September 13, 2022NTT DATA, a digital business and IT services leader, has been announced as a finalist by ITSMA, a Momentum company in its 25th Annual Marketing Excellence Awards Program. NTT DATA’s Empowered Work campaign was short listed in the category of deepening engagement through thought leadership.

B2B marketing leaders will be recognized on October 25 for standout performance across marketing programs at ITSMA’s annual Marketing Vision conference on October 24-26.

“As we adjusted to new working norms during the pandemic, we recognized that the capabilities and practices benefiting our team could also benefit our clients,” said Mona Charif, Chief Marketing Officer, NTT DATA Services. “Taking a data-driven approach, our creative, multi-disciplined team created unique messaging about empowering workforces and workspaces which ultimately inspired a breakthrough marketing campaign from NTT DATA.”

The Marketing Excellence Awards Program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to driving business growth. The program honors the marketing programs and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact.

“In the rapidly changing, ever evolving world of B2B marketing, it’s humbling to realize we are celebrating 25 years of marketing excellence,” said Dave Munn, Chief Community Officer & President of ITSMA. “This year, our submissions epitomize how far marketing has come in the last quarter century. We have an evolution from the role of marketing becoming a strategic growth driver for the business. It’s an exciting time to be a B2B marketer.”

The 2022 ITSMA Marketing Excellence Awards categories include:

  • Advancing Marketing’s Digital Transformation
  • Collaborating with Sales
  • Deepening Engagement Through Thought Leadership
  • Embedding ABM Programs
  • Optimizing ABM Campaigns
  • Strengthening and Differentiating the Brand

“Award finalists demonstrate tremendous innovation and impact across the most important aspects of strategic marketing,” said Munn. “In every category, our judges have been impressed with the creativity, agility, and results that continue to raise the bar for all of us engaged in B2B marketing.”

An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony on October 25th during ITSMA’s Marketing Vision conference, October 24-26 at the Kimpton Marlowe Hotel in Cambridge, MA.

For more information about ITSMA’s 2022 Marketing Vision conference, please visit:

For more information about NTT DATA’s Future of Work services visit:

About NTT DATA Services

NTT DATA Services is a recognized leader in IT and business services including cloud, data, and applications. A division of NTT DATA headquartered in Texas, the company leverages consulting and deep industry expertise to help clients accelerate and sustain value throughout their digital journeys. Visit or LinkedIn to learn more.


For more than 26 years, ITSMA has led the way in defining, building, and inspiring excellence in B2B marketing. Our members can access ITSMA’s content, tools, and events through our community, The Growth Hub. A Momentum group company, we are part of a unique offer of research, consulting, and learning services to support your growth journey. Learn more at


NTT DATA – part of the NTT Group – is a trusted global innovator of IT and business services, headquartered in Tokyo. We help clients transform through consulting, industry solutions, IT modernisation and managed services. NTT DATA enables clients to move confidently into the digital future. We are committed to our clients’ long-term success and combine global reach with local expertise to operate in over 50 countries. Visit us at

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