Driving Data Further
Since 2013, NTT DATA has been delivering technology and business solutions as an Official Patron and IT Provider of The Open, the world’s oldest golf tournament event. Organized in the United Kingdom by The R&A (The Royal and Ancient Golf Club of St. Andrews), our close partnership with The R&A has helped us to deliver engaging fan experiences for The Open year after year.
This includes the NTT DATA Wall that has revolutionized the experience for patrons attending the event. The massive interactive LED display, located in the Spectator Village, delivers live video from all around the venue along with compelling statistics and trends via impactful visuals, all in real time. This fan engagement also includes artificial intelligence technology to read and share the emotions of both players and fans during the event to help tailor the experience.
Golf’s Original Major
As we enter our 9th year as the official IT provider for the oldest of the four major tournaments held annually in professional golf, enhancing the fan experience has never been more important. Most recently in 2021, the NTT DATA Experience debuted where the more than 8 billion complex data points being analyzed were presented in a simple way, via rich graphics and more, bringing fans real-time insights. It also helped tell the story of the event on the official website, TheOpen.com, and the official Mobile App of The Open.
At NTT DATA, we are committed to using the latest technology to enhance The Open for patrons and fans alike, whether they are on the course, at home or on the go.