CX Advisory

Drive transformation by fusing art and science

Services /Customer Experience /CX Advisory

Create Positive, Designed Experiences That Generate Satisfaction

Is your company ready to make your customers and employees its top priority? If so, the urgency of implementing a human-centric business approach requires the reimagination of your existing customer experience (CX) strategy, which encompasses your connection to and interaction with your customers, partners, and employees. This is where our Customer Experience (CX) Advisory team will partner with you and help you get there.

Fusing the art of design thinking with the science of agile methodologies, our CX Advisory team guides you to create, implement and transform a purpose-built CX strategy. First, we listen to you, your customer and employees. Then we respond by implementing relevant data and latest technology to construct platforms and portals to achieve three key objectives: creating real-time, personalized experiences, enabling self-service opportunities, and improving customer service.

NTT DATA Services CX Blog

Build a Stronger Team

Work teams have had embrace remote collaboration tools over the past few months. And while many of us have been focused on getting back to business as usual, it’s important to take the workplace lessons we’ve learned from the pandemic and rethink how we collaborate.


Company executive coaching personal assistant in office

Proven Advisory Services

  • Identify friction points by analyzing the customer journey 
  • Define a path to address and eliminate the problem areas 
  • Achieve tangible business value in consulting and implementation 

Our Services

Measurement & Optimization

Develop a KPI framework including journey orchestration, customer friction factor and voice of the customer program design.

Research & Experience Insights

Conduct primary or secondary research including user interviews, contextual inquires/shadowing, surveys, segmentation insights, co-creation sessions and more.

Strategy & Roadmapping

Take part in interactive, in-person workshops that further explore the research and experience insight activities.