By 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%, according to industry analysts. NTT DATA’s Content Strategy and Delivery for Insurance helps you understand your audiences, so you can reach them with targeted content via the best channels at the right time.
Companies who use advanced analytics are twice as likely to be top quartile financial performers, according to industry analysts. Yet fewer than 50% of P&C and 5% of life carriers track customer buying signals using digital technologies. NTT DATA’s INSight Segmentation and Analytics for Insurance helps you capitalize on this opportunity by increasing revenue via cross-sell and up-sell opportunities, reducing costs and improving customer satisfaction.
Omnichannel is all about flexibly reaching customers, policyholders, and agents via any channel and delivering a consistently great user experience — with more value and targeted content to each individual at each touch point. A first-rate user experience is one of the most effective means of retaining and cross-selling to existing customers, as well as acquiring new ones.