NTT DATA can help you become more customer-centric by adopting a customer-focused, rather than a product-focused, approach to product management and pricing. Move these functions outside the core banking application/system and integrate it into all of your lines of business. And use initiatives such as point-based rewards programs and relationship-based pricing to attract and retain new customers.
Our customer-centric banking services can also help you:
- Measure which product lines are performing better due to rewards programs
- Determine which programs need to be discontinued
- Optimize the impact of customer-centric initiatives on customer retention and behavior
- Establish the optimal price point to retain customers while maintaining profitability
- Verify whether bank rewards programs are resonating with customers and enticing them to do more business with you.