Dawn of the Data Opt-in Era

For many, 2018 will be remembered as a landmark year in the history of the data economy, marked by a dramatic increase in consumer awareness of the power, scope, and risks of corporate data strategies, and by sweeping changes to the regulatory environment. Yet most people, companies, and governments are not prepared for what comes next. Oxford Economics surveyed 500 executives and 5000 consumers across 15 countries, including 63 healthcare executives. Other sectors represented include automotive, media/telecommunications, insurance, financial services, manufacturing, retail and public sector.

The study finds that that consumers have contradictory views of the information economy. They are willing to share sensitive data and yet do not trust the companies they share with. They see value from data sharing but are concerned about the impact of the data economy on daily life. Healthcare executives on the other hand have a positive approach and are focused on emerging technologies data applications that will personalize the customer and patient experience. Nearly all executive respondents say data and analytics are critical to improving the customer experience, financial performance, and overall growth thus making effective use and management of data a critical differentiator.

Are you Ready for the Data Economy?

Are you ready to succeed in the upcoming data economy? The Future of Data 2019 highlights consumer expectations and leader visions with respect to customer experience, data protection. Here’s what you need to know

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2019 The Future of Data: Healthcare Report Highlights

Read insights to be better prepared for future using data and analytics

CUSTOMER EXPERIENCE

Analytics and personalized services in healthcare are critical for customer satisfaction

TRUST

One-third of the respondents need to use data carefully to balance consumer privacy

RESOURCES

Only 52% of healthcare organizations have the talent they need to succeed in the data economy.

REGULATION

Only 5% of healthcare organizations are prepared for upcoming data regulations

Key Takeaways

Consumer Privacy

Healthcare organizations need to use data carefully to balance consumer privacy while keeping the regulatory challenges insight for times ahead.

Customer Satisfaction

Connecting multiple systems to use analytics effectively and offer personalized services for consumers is becoming critical to enhance customer satisfaction.

Data Analytics

Developing a work force with specialized skillsets for data analytics is critical for the success healthcare organizations.

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