The study finds that that consumers have contradictory views of the information economy. They are willing to share sensitive data and yet do not trust the companies they share with. They see value from data sharing but are concerned about the impact of the data economy on daily life. Healthcare executives on the other hand have a positive approach and are focused on emerging technologies data applications that will personalize the customer and patient experience. Nearly all executive respondents say data and analytics are critical to improving the customer experience, financial performance, and overall growth thus making effective use and management of data a critical differentiator.
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Analytics and personalized services in healthcare are critical for customer satisfaction
One-third of the respondents need to use data carefully to balance consumer privacy
Only 52% of healthcare organizations have the talent they need to succeed in the data economy.
Only 5% of healthcare organizations are prepared for upcoming data regulations