Lisa Rasley is Director of Collaboration and Design Thinking for NTT DATA Services, as part of the Chief Digital Office. Lisa is passionate about translating complex business problems into effortless experiences. She leads client teams in translating research and goals into optimal solutions and innovative ideas through collaborative planning and the design thinking process – both inside the Innovation Studio in Plano, Texas, as well as at client sites and virtually.
Lisa has more than 20 years of diverse professional IT and creative experience with a strong focus on human-centered design. She is a driven thought leader and advocate for designing intuitive and meaningful end-to-end experiences that solve business challenges. Her career has spanned marketing/design in the digital space, serving as an entrepreneur, creative lead, systems analyst, and product developer. She is very active in the Dallas visual arts community as well as the Dallas UX/CX community.