Lisa Rasley is director of the Collaboration Center at NTT DATA Services. With more than 18 years of diverse professional IT and creative experience, she is strongly focused on customer experience and human-centered design. She is a passionate thought leader and advocate for designing intuitive and meaningful end-to-end experiences that help solve business challenges for NTT DATA clients. Her career has spanned marketing/design in the digital space, serving as an entrepreneur, creative lead, systems analyst, product developer, and testing director. Lisa is very active in the Dallas visual design community, Digital Dallas, and the Dallas start-up community, where she has served on various speaker panels.