About the author
Laura Keller is a senior director at NTT DATA Services with more than 15 years of experience dedicated to customer experience and people-centered design. She is a passionate thought leader and advocate for designing intuitive and meaningful, end-to-end experiences with business impact in the financial services and insurance sector. Laura has presented at UxPA, IxDA, Service Design Network (SDN) Conferences and has written for UX Matters, Communication Arts and SDN’s Touchpoint Journal.
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